Last summer, Twin contributor Niall O’Brien drove 6,000 miles across the American Northwest to shoot the McQ SS/11 campaign. Along with a small team of intrepid fashion road-trippers, they beat it up the coast of California into Washington State, Montana and Idaho, stopping off whenever the mood took them to shoot the collection along the way.

“When we stopped, it was usually at rivers and small towns where we’d end up hanging out with kids and locals, drinking beers, swimming, exploring and having fun,” says Niall.

The result is a fashion travelogue that is both an ode to young Americans. Be sure to keep an eye on the McQ website over the coming days as more images from the road trip appear on their Tumblr.

m-c-q.com

Tags: Alexander Mcqueen, McQ, niall o'brien