Juliana Sorelli, the young french director who we interviewed when she released her film Pretty Pretty, is launching a store in Hollywood. Technically the store has no name, only a logo, but lets just call it The Evil Rock N Roll Hollywood Cat. Located in a 1920’s blue house just off of Hollywood boulevard, it gives the impression of someone’s living room from that decade, one that has been taken over by a group of punks and jailbirds – an aesthetic also found in her film work. As well as Julianna’s own designs, which consist of custom made denim and leather jackets, embroidered sweatshirts and a basics range, the store will feature pieces by JFO, a new brand by Matthew Damhave who originally started the label Imitation of Christ, a new designer named James Flemons and his brand PHLEMONS and custom made jewellery from her friends. You can also expect to find photographic prints by Brad Elterman, books, zines and other smaller items such as pins, patches and records. In the future Juliana hopes to host events such as screenings, talks, shows and she even has plans of turning another room into a small secret gallery, so keep an eye out.

To celebrate the launch of her unique boutique, the Los Angeles based director has created a film titled Hollywood Lucifer. Watch it below…

sorellipresents.com

The Evil Rock N Roll Hollywood Cat – 1608 N Las Palmas Ave. Hollywood, CA

Tags: film, Juliana Sorelli, Sorelli Presents