In collaboration with Comme des Garçons Parfumes, Stüssy has created a fragrance that is an amalgamation of the mood and lifestyle of California’s Laguna Beach. The eau de toilette is a combination of natural marine freshness, moss, and atlas cedar mix with white solar flowers. This woody concoction presents a mellow, cool, and laidback scent representative of its muse.

Both brands have a longstanding partnership that is been built upon their strengths as individually influential brands. Stüssy was formed in the late 80s’ and was inspired by the Southern Californian surf scene which had swept through and influenced much of the culture at the time; the casual clothing, laid-back attitude, and overall mindset. This campaign is reminiscent of Stüssy’s roots and the photography led by Tyrone Lebon, is bright and colourful, featuring a model clad in a zebra-print bikini.

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‘Laguna Beach’ is now available worldwide at select stores, including select Dover Street Market locations, and Comme des Garçons shops.

Visit doverstreetmarket.com and stussy.com to shop the eau de toilette.