Gucci’s latest campaign not only features the vibrant colours and intricate textiles of Alessandro Michele’s Pre-Fall 2020 collection, but also an incredibly adorable cast. The campaign titled #SoDeerToMe is a story shot by Alasdair McLellan in celebration of nature in all its forms. Like a scene out of sleeping beauty models are clad in full Gucci PF20 looks of androgynous silhouette & flashy 70’s accessories in the company of free roaming deer, rabbits, squirrels, skunks, owls and other animals.

Since February of this year, the brand joined The Lion’s Share Fund, which is an initiative that raises funds to protect endangered species and their natural habitats. A part of the partnership entails that the fashion house will donate 0.5% of its media spending to the organisation’s fund every time an animal appears in its advertisement, and this Pre-Fall campaign is no exception. To find out more about Gucci Pre-Fall 2020 collection, visit Gucci.com

Tags: 2020, Ad Campaign, Gucci, pre

Not long ago, Gucci announced their second collaboration with Walt Disney in preparation for the Chinese New Year 2020.  In celebration of 2020 — the Year of the Mouse, the partnership sees a lineup of Mickey Mouse branded goods fused with the signature Gucci aesthetic.  A stand out piece being the GG logo canvas coat features all-over miniature Mickeys, tracks suits, jumpers, bag packs, purses, bucket hats and sneakers feature similar designs. 

Just in time for the new year, the Italian brand also released the accompanying campaign featuring some signature Gucci faces and the mascot himself staged at Disneyland.  Shot by Harmony Korine, the campaign captures moments of an adventurous day between rollacoasters, tea-cup rides and cotton candy on the grounds of the most magical place on earth.  The Disney x Gucci capsule collection is set to be released on January 3rd online and select stores worldwide. 

Tags: 2020, capsule collection, disney, Fashion, Gucci