As fashion month comes to an end we take a final look at Paris, and in particular the A.P.C. presentation. Here, photographer Alex Brunet shows us what we can expect from the elegant yet hip brand come autumn.

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Tags: A.P.C., Alex Brunet, AW15, PFW

Parisian label A.P.C., known for its hipster-meets-chic aesthetic, is to open it’s latest store in London’s Soho. The new space features a simple storefront with clean displays that parallel the brand’s minimalist designs. You’ll find both men’s and womenswear collections, as well as shoes and accessories such as bags and belts split over multiple floors.

A.P.C. Soho is located at 48 Lexington Street, London, W1F 0LR and is open now. 

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Tags: A.P.C., london, soho

A.P.C. has teamed up with Nike for a collection of casually cool kicks.

The brand founded by Jean Touitou in 1987 has garnered a cult following thanks to its minimalist but covetable styles. Putting a French spin on the sportswear brand’s timeless Dunk and Air Max styles, the collaboration brings a more sophisticated touch to the wardrobe staple, thanks to muted colours such as navy, ecru and brown, plus suede paneling.

Following the A.P.C. mantra of the most desirable wardrobe items being those that whisper instead of shout, we say strike while the iron is hot.

A.P.C. + Nike launches tomorrow and will be available exclusively through A.P.C.‘s retail stores and online shop.

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Tags: A.P.C., collaboration, Jean Touitou, Nike