Arizona Muse managed to shoot campaigns for the likes of Prada, Fendi and Yves Saint Laurent almost as soon as she placed foot on her first catwalk four years ago. Since her debut, the 23-year-old’s intense gaze, bold brows and all-around versatility have secured her a spot as one of the highest-ranking models in the industry.

This season, the Tucson-born beauty works her effortlessly cool look to maximum effect as G-Star’s new brand ambassador in the label’s Autumn/Winter 2012 campaign. Photographed by Anton Corbijn against an alpine backdrop, the result is a set of powerful and captivating black and white images. They don’t call her Muse for nothing.

g-star.com

Tags: advertising campaign, Arizona Muse, Autumn/Winter 2012, G-Star

For Burberry Prorsum’s A/W 12 show, a love of youth and an understanding of heritage both found their place on the catwalk. Reflected in Christopher Bailey’s title Town and Field, this was a collection that melded the sophistication of a urban living with the guts of the country. Skinny tweed pencil skirts and flatcaps were matched with quirky animal cartoon knits for a look that was young socialite on a country shoot – pheasant rather than fashion that is.

The Burberry stamp was firmly placed upon the collection with enough coats and jackets to suit all tastes. There was everything from waxed cotton and cropped puffa jackets to Cara Delevingne in a beautiful dark purple belted princess coat. Throughout the collection the skirt reigned supreme, from tweed pencil skirts with bellow pockets to lace skirts with peplums, the silhouette was nipped at the waist with cute bow belts for Forties flare.

Burberry is undeniably a mega brand moment within London Fashion Week’s calendar, with a front row packed with celebrity fans and a model roster to match. But Bailey perfectly matched the brands worldwide popularity with its place in British fashion tradition. The simmulated downpour of English’s perennial rain to finish, couldn’t have been more apt.

burberry.com

Tags: Arizona Muse, Burberry Prorsum, Cara Delevigne, Christopher Bailey, Jourdan Dunn, Kensginton Gardens, london fashion week