Last December Fendi launched their FENDIFRENESIA Yellow Scented Baguette line in Miami and this year as follow up to that gesture , the house has once again teamed up with Maison Francis Kurkdjian for the launch of FENDIFRENESIA Pink. The addition to the line is an interpretation of the colour pink by their master-perfumer and fragrance house co-founder Francis Kurkdijan who has crafted the scent into a floral and cheerful fragrance. The new bag comes in several versions including a regular Baguette bag, a Nano Baguette and a new card case, all of which are crafted from the signature Selleria Cuoio Romano leather. The FENDIFRENESIA bag line is now available online FENDI.COM 

Tags: accessories, baguette, Fendi

FENDI’s latest Baguette Friends Forever episode features one of their most dynamic duos yet. Japanese comedian Naomi Watanabe and American actor Tommy Dorfman are shot in a split screen film as they both prepare for the FENDI Women’s Spring/Summer 2020 fashion show in Milan.

Regardless of having not previously met, the two are shot completing their similar morning routines which includes picking out their favoured Baguette. They eventually meet at the FENDI Milanese HQ where they discover themselves to be seating neighbours. From then , a new friendship is born, as they’re shot chatting and having coffee with the FENDI baguette in hand.  The protagonists of the film are of course the FENDI baguettes which are featured in the regular version in Pequin with a distinctive FENDI signature logo-no-logo pattern, as well as a powder-pink Selleria leather version, newly added to menswear in yellow and white shades. 

The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette introduced on the seasonal runways . All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

Tags: accessories, baguette, Fendi, fendi ss2020

For the latest episode of their Baguette BFF series, Fendi tapped Kiernan Shipka , star of Netflix series Chilling Adventures of Sabrina , to travel on an adventure around Rome with her best friend, movie director Christian Coppola. 

The short film first sees the actress in her bedroom surrounded by her Baguette Bags, when her attention is suddenly brought to the honk at her window from Christian and his yellow scooter.  From here the duo is filmed exploring the city , eating gelato, tossing coins in the Trevi Fountain and finally to their arrival at Fendi’s Headquarters where they playfully explore the modern architecture of the building. Throughout the trip the Baguette can be spotted in different versions , from the FF embossed large , to a pink & blue pastel mini baguette to the newly added mens baguette in brown leather.

FENDI first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

Tags: accessories, Bags, baguette, Fashion, Fendi

In the latest episode of their #BaguetteFriendsForever series, Italian fashion house Fendi zooms in on a group inseparable friends in the streets of Tokyo. Taiwanese-based influencer Molly, Chinese supermodel Tianyi, South Korean singer Jung and Japanese actress Ayaka are filmed on a quest to find the secret performance venue of Japanese dancer Mandy Sekiguchi. They start off by catching up at the Seven Eight Café and then dive into a shopping session at the FENDI boutique in Omotesando.

Upon their arrival and the venue , the lights soon flicker on and Mandy appears and begins dancing with his own Baguette , the surprise Baguette. The girls soon join in and share in the celebration,, flaunting their own personal versions of the Baguette as well. 

The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

Tags: accessories, baguette, Fashion, Fendi

Following their last episode filmed in Shangai, Italian fashion house Fendi returns to it’s roots for the latest instalment of  #BaguetteFriendsForever with an episode shot in Rome of influencer and entrepreneur duo Miki Tang and Ikwa. The Chinese pair, founders of Around the world in High heels are shot exploring the city of Rome as they arrive at the Fendi HQ at Palazzo Della Civiltà Italiana , checking out an exhibition inside the building and on a mini adventure as they try the different versions of the brand’s signature Baguette while complementing the Palazzo’s iconic arches and statues with their head to toe Fendi garbs. In the short film, the Baguette is featured in different styles and sizes from the FF version in Nappa leather, to sequinned , to micro and macro sizes. t

The brand first launched the campaign #BaguetteFriendsForever earlier this year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette. The first episode was titled “The Baguette is Back” and was an adventure set in the streets of Shanghai China. The second episode Titled “The Missing Baguette,” was shot in Hong Kong. All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.

Tags: accessories, baguette, Fashion, Fendi