Considered by many to be the first art, dance came before language: early humans communicated and expressed themselves through gesture and bodily movement. After all, dancers know that how you are in your body relates to how you are in your mind and how you move through the world.
And in today’s increasingly saturated world of communications, it is rare to find someone who understands this and can merge a passion for communication, community and dance poetically.
Cue Eva Alt. Perhaps known to many on Instagram, as Glossier’s doe-eyed former Head of Social Media, Alt has, over the past few years, not only become known for building Glossier’s digital presence, but also managed to enchant New York’s fashion and beauty scene with her charme, wit and with her passion for dance.
“It always seemed to me, as a person who is a “feeler”, that through dance and watching dance, I was able to inuit things that you can’t necessarily express with words. There’s power in that,” she stated during a Zoom call from her apartment in New York City. “So there is something very honest about communicating through gestures and, you know, you can’t lie!”
A former professional ballerina, Alt’s trajectory into the world of ballet started when she was a little girl, realizing she wanted to get into dance seriously around the age of 11 or 12. After a brief summer stint at The School of American Ballet in New York, at 15 she auditioned for the Boston Ballet and was accepted. This then led to years of strenuous training in the Balanchine method by a former principal of The New York City Ballet.
However, the world of ballet can be especially tough for young adolescent girls growing up and getting to know their bodies.
“In dance, at fifteen not only are you going through puberty but that’s also the moment when you start partnering. And all of a sudden your body is changing and it’s also being handled by the male dancers and that’s a very odd experience,” she recalls.
And while many stereotypes regarding how a dancer’s body should look have now been broken, looking back, she wishes she had the knowledge she has now of her body. A lot of ballet is about the perception of line, and growing more self-aware of her form with time, has helped Alt embrace her body instead of working against it.
“One of the things that continually amazes me about the human body, and through dance I am so in tune with my body and myself, is that we are changing all the time. We are constantly making new cells and regenerating. My body feels very different one day to the next! Yet, somehow, the body stores memories,” she quips.
Alt stayed with the company until she decided to take a break and try out different things. This break then led her to fashion and after interning at a few publications and assisting a few stylists, she was then hired by Emily Weiss to work on Social Media at Glossier, and was there for six years, until she left this year to pursue her own personal projects.
Yet, dance was always lurking around the corner and never really abandoned her in time of need. However, it was only after she joined Moves, her friends’ jazz class that she felt ready to get back to dancing full time and became what she believes is a truly rare being: a happy dancer.
“When I was returning to dance and getting in shape, in a lot of ways I felt like I was waking up again. My body wanted to remember the feeling of these movements, and in a lot of ways, it did.”
It was then she decided she would create her very own ballet class open to all levels: Ballet1. The class proved to be so popular because of its diverse and inclusive spirit it attracted dancers from every borough of New York, and it also helped Alt discover her ultimate purpose: creating a safe and happy space for a diverse community of individuals passionate about dance who may not necessarily be professionals.
“My purpose in ballet is that of creating more space for people. And something that is really important to me is performance, specifically for mature ballet dancers, or mature dancers. In a former company, there are lots of amazing dancers who dance for many years and then retire. I feel like there are things like broader life experiences, motherhood, you know, going to school, a job, whatever it is, that add something really valuable to people’s artistry and I feel like there is really no context for that idea to exist. I want to create that. I want to create a platform for mature ballet artistry. So that’s something that is going to be pretty central to the project,” she concludes.