Right In The Eye, is the new book from acclaimed photographer Boo George that spans his fifteen year career and includes figures like Emma Watson, Helen Mirren, Eddie Redmayne, and Kim Kardashian. He has risen to prominence working with top publications and brands including Moncler, Harper’s Bazaar, Vogue, Range Rover, Ralph Lauren, Emporio Armani, and Louis Vuitton.

This book dives into Boo’s journey, which leads from rural Ireland to an international, star-studded career, framed through anecdotes and BTS insights into his world.

After his father gifted him his first camera, Boo would go to Wicklow Mountain in Northern Ireland to take pictures of individuals that fascinated him and document a community that lived on the outskirts of the outskirts.

The juxtaposition of subjects has become his signature, as he explains, “wherever I go around the world I am a spectator, I never claim to be the same as the people I am shooting. I’m inquisitive as to who these people are and what their story is. In my photographs, their story is written on their faces.”

Boo grew up by the sea and spent countless hours aboard boats and trawlers, documenting fishermen and divers which became some of his favourite images. As such, the proceeds of the profits are donated to Bantry Inshore Search and Rescue Association (BISRA) who protect the waters near his home in Ireland.

Tags: Boo George, book, Book launch, Photgraphy