All this week The Red Lippy Project which coincides with Cervical Screening Awareness Week is asking British women to smear on its best scarlet shades in honour of womankind. Set up by production director Caroline Muhlich and make-up artist Linda Andersson, the project sprang from Muhlich’s desire to change the way cervical screening is perceived by younger women in the UK. The facts are that during 2012 just 32 percent of 25-29 year olds answered screening invitations from their GPs. It might not be most fun thing to do, but the screening process saved over 4000 women from cervical cancer in one year alone. So to raise awareness of the importance of cervical screening, as well as sheding the fear of the smear, the initative is asking you to don your favourite shade of red, tell your friends, post your #REDLIPPYPROJECT and #MAKEAMARK selfie on Instagram and crucially, book that all important appointment.

To celebrate the cause Topshop are selling a limited edition Red Lippy lipstick in the pout bars especially set up for Red Lippy Project at Topshop’s Oxford Street store. You can also donate to the Red Lippy Project on their website or even text RLIP14 £2 to 70070.

Tags: Caroline Muhlich, Linda Andersson, Red Lippy Project