Overly cool brand Opening Ceremony has garnered a cult status through its locations in cities like New York and Tokyo. Luckily for us, London is finally getting a piece of the action, thanks to the launch of label’s first UK shop yesterday. Set in Covent Garden, the 3,000-square-foot pop up store has been opened to coincide with the Olympic Games starting later this month and the company’s ten-year anniversary in September.

The brand has already collaborated with the likes of Chloë Sevigny and Rodarte, but to mark the London O.C. takeover, designers including adidas, Norma Kamali, Topshop, Band of Outsiders, Charles Anastase, Christopher Shannon, House of Holland, Pamela Love and Proenza Schouler have created exclusive capsule collections for the store.

Combined with a selection of rare books curated by the Claire de Rouen team and set in a neon-coloured, geometric shape-decorated landscape courtesy of Studio Toogood, it’s safe to say we have found ourselves a new retail paradise. Let the shopping games begin.

openingceremony.us

Tags: Adidas, Band of Outsiders, Charles Anastase, Chloe Sevigny, Christopher Shannon, Claire de Rouen, House of Holland, london, Norma Kamali, opening ceremony, Pamela Love, Proenza Schouler, Rodarte, shopping, Topshop