Late last month during Milan Fashion Week , the Italian chamber of fashion Camera Nazionale Della Moda Italiana launched an exhibition entitled Memos on Fashion in this Millenium, in collaboration with Museo Poldi Pezzoli and with the support of the Italian Ministry of Foreign Affairs and International Cooperation.
The exhibition was inspired by the series of lectures written by author Italo Calvino called Lezione Americane which he was set to give at Harvard in 1985, but was never given the chance as a result of his sudden death. During the time, his wife opted to publish the lectures with the author’s original title, Six Memos for The Next Millenium.
Calvino’s work inspired the exhibition simply because it poses the question as to whether fashion, as a cultural industry, a communication system, a rich, hybrid yet problematic terrain, be considered a scientific and a poetic practice, and therefore naturally literary? By using his words as a guide , the exhibition takes its audience through a guide throughout the history of fashion by way of memorable images and garments created with deeper meanings to them.
Featuring a collection of garments, images, objects, magazines that serve as a part of fashion history by designers and creators such as :
Giorgio Armani, J.W. Anderson for Loewe, Arthur Arbesser, Demna Gvasalia for Balenciaga, Boboutic, Riccardo Tisci for Burberry, Karl Lagerfeld for Chanel, Gabriele Colangelo, Maria Grazia Chiuri for Dior, Marco de Vincenzo, Fendi, Maria Sole Ferragamo, Paul Andrew for Ferragamo, Alessandro Michele for Gucci, Maison Martin Margiela, Francesco Risso for Marni, Noir per Moncler Genius, Moschino, MSGM, Fausto Puglisi, Prada, Pier Paolo Piccioli for Valentino, Giambattista Valli, Random Identities Versace and Zegna, all of whom help to shape the 3 dimensional structure of the exhibition’s aesthetic visually designed by Stefano Tonchi.
The exhibition is now underway at the Museo Poldi Pezzoli in Milan and will be open until the 4th of May.
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