Goodhood opened in East London back in 2007 and have been growing as a brand and store space ever since. This September sees the launch of their biggest expansion yet, moving their flagship to a two-storey, 3000 sq feet store in the heart of Shoreditch. Co-founders Kyle Stewart and Jo Sindle have a ‘curational’ style of buying, rooted in design, quality and creativity, making the concept store, along with Goods by Goodhood (the store’s in-house collection of tees, tops, stickers, bags and homeware), the first name that comes to mind when you think luxury casualwear.

We caught up with both Kyle and Jo to find out what the big move means to them, what we can expect and of course, what the future holds for Goodhood…

When did you realise that you had outgrown the original store?
I think last Christmas. It was when our stock room started to expand, up the stairs, in to our office, in to our studio and on to our desks.

Apart from size and location, how will it differ from Coronet Street store?
All the new additions will be what makes this store different from our beloved Coronet street; the cafe, the kidswear collections, an expanded print section, an exhibition space, a dedicated cosmetic zone,  more from the brands you already love and some exciting new ones.

Did you work with a designer?
Nope. It’s all been done in-house by the Goodhood founders and team.

Was there any other London areas in mind for the new flagship? Or is it all about East London?
We would only ever consider being in East London as a home. However watch this space for future developments!

Tell us about the Goodhood Cafe. What tasty treats can we expect?
We’ve gone in to partnership with Brett Redman, owner and chef of Elliot’s, so will be providing some world class coffee, complimented by open sarnies, seasonal produce and an exclusive GH menu.

Goodhood has become a leader in terms of luxury casualwear. What do you look for when it comes to the designers and brands you stock?
We are interested in selling clothes, we’re not so interested in fashion or trends, obviously we do feel it, but we like to see garments that are rooted in culture, and the history of clothing, workwear etc.

Are there plans for stores in other locations? What’s next for Goodhood?
We will be working on expanding our own product range in the future. Our dream is to open stores in LA, Tokyo, and Ibiza.

The new store is located at 151 Curtain Road, EC2A 3QE and is open for business. 

goodhoodstore.com

Tags: Concept Store, East London, Goodhood, Menswear, Womenswear