EDIT started off as a contemporary consept store in Hong Kong. However, inspired by their clientele, the founders decided to start a ready-to-wear brand to match their style and fashion perspective, launching just in time for Pre SS15. With an eclectic mix of feminine and street-wear, EDIT’s first collection is full of wardrobe staples, day-to-night go betweens and bold statement pieces, all in reasonable price-points (everything retails at under £250), giving us the perfect addition to any modern girl’s wardrobe.

Having impressed the womenswear buyers at Liberty, you will find the tomboy cool meets high-end feminine label in the British store come October. We can wait.

edit-thebrand.com

Tags: EDIT, liberty, Liberty's, SS15