ELLISS is an exciting new brand that was founded earlier this year by young designer Elliss Solomon. Elliss’ first collection, entitled ‘Unconscious Clothing’, features flattering, contemporary designs, often emblazoned with bold prints, while staying true to the brand’s sustainable ethos. Elliss designs and makes the clothes in the UK to maintain a low carbon footprint, and only uses sustainable organic materials like cotton, hemp and bamboo. We spoke to Elliss about her inspiration behind the brand and the challenges of starting up her own fashion line.

What made you want to become a fashion designer?

I always knew that I wanted to do something creative and decided early that I wanted to study fashion at Central St Martins, which is where I ended up. I used to be very experimental with my outfits. I now dress quite simply and I am more conscious of the small details. That is where the design aesthetic for ELLISS has stemmed from.

Can you tell us a little bit about your vision behind the brand?

I design individual pieces that are beautiful, unusual and easy to wear: clothes that have a story. I am conscious of every step of the process – from how the garment will make you feel, to where it is made and from what materials. The fabrics I use are soft and natural and the garments are made in England to maintain a low carbon footprint. Every item is vegan friendly. The first collection is called ‘unconscious clothing’ which is a play on the idea of the ‘unconscious consumer’. I want the women who buy my clothes to not necessarily be looking for something eco friendly, but to choose a piece because of the design – to unconsciously be conscious.

How do you incorporate political issues into your work?

I am inspired by women who spoke out before others would. This collection incorporates 18th and 19th century portraiture into prints. Each painting or photograph is carefully placed to flatter the female form. The prints are slightly risqué and tongue in cheek. I want the women who wear my clothes to feel confident and empowered.

What materials do you use?

The Jerseys I have chosen for this collection are made from organic cotton, hemp and bamboo. Hemp is the most sustainable fabric. It grows quickly and is so dense it doesn’t allow for weeds. It is also naturally breathable and can be very soft. It hasn’t always had the best reputation but I want to change that. Hemp can be lightweight and delicate!

Which other brands or labels are you inspired by?

I am inspired by small brands that are authentic in their ideas and production. Veja is a footwear brand that has a really interesting supply chain. Although they do use leather, I am still waiting for someone to do something fresh and innovative with sustainable leather alternatives.

How do you choose the names for your designs?

The names come from the different activists that I have referenced in the prints and women in my life who influence me. The Anna body is named after Anna Kingsford, an anti-vivisectionist, vegetarian and women’s rights campaigner who has heavily inspired the prints.

What have been the most challenging aspects of setting up your own clothing line?

There are a lot of challenges but each stage is rewarding when you finally find a solution. I am always looking to my friends and family for feedback. Sourcing everything from fabrics to packaging takes time. When we find a supplier that is great to work with or a fabric that we can continue to use, things become easier. All of our postal packaging is recycled, from the stickers to the mailers. It’s really important to me to waste as little as possible.

What’s next for the brand?

Our online shop has just launched, which is really exciting! The first collection is available to buy now. The next step is working on designs for the second release. I am researching new and inspiring prints at the moment. I can’t wait to see it all come together!

ELLISS is available to shop online at www.elliss.co.uk

Tags: Central Saint Martins, Ellis, Fashion, interview