Cover Image : Givenchy Earrings, Christopher Kane Coat at MATCHESFASHION, Photographer Eddie Wrey

This month British global luxury retailer MATCHES Fashion launched a bridal branch of it’s enterprise called The Wedding Edit. The section is dedicated to modern wedding and event dressing pieces featuring designs with the flexibility to be worn more than once. The grand archive includes 30 bespoke collections and over 250 uniques pieces created by designers specially for the launch.  All these are divided into six sections inspired by the characters of different customer muses: Romantic, The Fashion Pioneer, The Curator, The Free Spirit, The Purist and The Warrior.  Garments have been designed by names like Cecilie Bahnsen, Christopher Kane, Jil Sander, Jacquemus , Loewe , Maison Margiela, Liu Miu, The Row, Vivienne Westwood and many others. 

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“We have noticed an increase in sales across our evening wear and modern tailoring categories, particularly in monochrome tones. We wanted to create a dedicated area where our clients can find unique pieces for their wedding and special events that can be worn again for many years to come. We are thrilled to partner with some of our favourite designers on special collections for the launch, from Christopher Kane, Erden and Giles to Stephen Jones and Molly Goddard,” commented Natalie Kingham , Fashion Buying Director. 

The Wedding  & Events dressing edit will be updated with regular delivery drops all year round to appeal to customers around the globe.

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Tags: bridal, eveningwear, Fashion, launch, matchesfashion.com, wedding