Finery is the new high street label from Caren Downie, who worked at both Topshop and ASOS as Fashion Director and Buying Director respectively. The brand set out to provide design conscious garms at accessible price points. “It’s about putting the love back into the product again. I want to give our customer something that excites her, makes her feel good and that she can absolutely treasure from season to season,” states Downie.

This week they launch their first pop-up in Covent Garden, The Finery Fitting Room. Essentially an online brand, this is your chance to try Finery on for size.

The Finery Fitting Room is located at 35 Monmouth Street London WC2H 9DD until 23rd February. 

finerylondon.com

Tags: Finery