Mesmerising and inspiring, FKA Twigs has long been a Twin idol thanks to her surreal, boundary breaking style and extensive, highly vibey musical talent. This month, the singer has teamed up with Nike as creative director for their new Nike Zonal strength tights.
This recent collaboration invites a new appreciation of sportswear, and FKA Twigs has used the campaign to delve into ideas around the power of modern movement, using the new items as a means to consider wider societal issues – while also creating a seriously beautiful new advertising campaign. With full creative control, from original concept to casting, through to the finished product, FKA Twigs asks viewers to see sports as a means of self expression, a more empowering way to embrace new year resolutions. As to the collection itself, expect a palette of maroons, earthy greens, rich blacks and a collection of crop tops you’ll want to wear every day.
Of the campaign Twigs said: “People don’t always see dancers as athletes, but we are. Through dance, I’ve met young people who work really hard and have dedicated their lives to being active. To me they represent “modern movement,” which I define as exploring any genre of sport without boundaries. As a dancer, I try to embrace my fragility and accept that where I’m at is good enough. Dancers are taught to always look in the mirror, from an early age, to make sure we have perfect alignment. There comes a point when you just have to let go and trust that you’re going to get where you need to be. Overall, dance makes you realize that there’s beauty in the imperfections. I think that’s what can make it most intriguing for people to watch.”
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