Earlier this week Italian fashion house Gucci launched it’s new advertising campaign featuring their jewellery ambassador and longtime friend, musician, singer, songwriter, producer Florence Welch. A match made in heaven , Florence is to Gucci as Madonna is to Gaultier or in even simpler terms as bread is to butter. Shot by photographer Colin Dodgson, the campaign features Welch in a retro styled wooden wagon surrounded by a bed of colourful decorative bohemian styled fabrics and furniture as she poses for the camera adorned in the house’s stylised rings, bracelets and necklaces. The artist’s light, nonchalant luxurious mood pairs perfectly with the garments and bijouterie carefully selected from Gucci’s Le Marché des Merveilles, Gucci Ourboros, Gucci Flora and Dionysus fine jewellery collections. Visit Gucci to discover more.
Florence Welch and her machine are back in a big way. While performing at Coachella over the weekend, the British musician revealed the video to her latest track Ship To Wreck to the festival crowd. And now it’s available for all to see.
“I was thinking about my own self destructive side,” states Welch. “And how you can make something only to tear it down, enjoy/destroy, create/devastate etc. When you’re in that whirlwind, you often end up breaking the thing you love the most.” In the video, shot in partnership with director Vincent Haycock and choreographed by Ryan Heffington, we find the enigmatic singer in her own home, causing quite the stir.
The track is taken off the upcoming album How Big How Blue How Beautiful, produced by Markus Dravs (Björk, Arcade Fire, Coldplay) and with contributions from Paul Epworth, Kid Harpoon and John Hill.
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