Although the fashion crowd will be flocking to Milan for its beloved MFW from the 17 September, the afternoon of Sunday 21 sees Marni presenting an entirely different kind of show.

The Marni Flower Market, to be held in the baroque Rotonda della Besana, will feautre bundles of flowers interspersed with house-like stalls showcasing their wares. This display of freshness and vitality, hustle and bustle, is intended to accentuate the brand’s Italian roots; fitting for a house that is often floral-inspired.

Carolina Castiglioni, Special Creative Director, is heading up the event with Stefano Rabolli Pansera, the architect and curator of the Angola pavilion at the 55th International Art Exhibition – La Biennale di Venezia.

There will be a variety of items for sale, from PVC vases decorated with archive Marni prints and Japanese porcelain pots complete with flower seeds, to animal sculptures handcrafted by a group of Columbian women.

The Flower Market also marks a collaboration with the Museo dei Bambini di Milano. A series of children’s workshops will be available to the public, and exclusive items such as gardening aprons and tool bags, hand-painted in Zambia, will be on offer. The project underlines Marni’s commitment to philanthropy, with part of the proceeds from the sale of these limited edition products being donated in support of children’s organisations.

marni.com

Tags: culture, flowers, Marni, MFW, Milan