On Friday November 8, Louis Vuitton will open its doors to the Townhouse, a new urban retail destination set within Selfridges. Louis Vuitton invites clients to journey through a new retail concept and signature interior, into a dialogue between modernity and tradition, surprise and discovery.
Built over three inter-connecting floors, the Townhouse is the largest of its kind in Europe, offering two floors for womenswear and, for the first time in Selfridges, Kim Jones’ menswear line.
In the middle of it all one will find the real showstopper; a state-of-the-art glass lift that links all three spaces. The short travel in the elevator then reveals a head turning surprise, as it begins to gently revolve, in tandem with the movement of the spiral.
The architectural concept is designed by French-born, Japanese based designer, Gwenaël Nicolas.
Every journey in Louis Vuitton’s Townhouse, regardless of how short, is definitely inspirational.
The Townhouse opens on November 8 in Selfridges, Oxford Street, London, W1.
Twitter
Tumblr
YouTube
Facebook
Instagram
