Hailey Baldwin has been announced as the face of Topshop’s SS15 Denim Collection. Styled by Topshop’s Creative Director Kate Phelan, the campaign was shot in London by highly acclaimed fashion photographer and Twin girl, Harley Weir. Baldwin can be seen jumping about in each of the styles, including the new Binx and Jamie Flare fits.

Phelan commented that “The Topshop denim collection is perfect on Hailey, she has an energy and vitality that shows the collection of jeans and the different moods and personalities; the sexy Leigh, the tomboy Mom and the fashion girls favourite Baxter. Hailey is all these girls, she is street smart, stylish and most importantly individual.”

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Tags: Hailey Baldwin, Harley Weir, Kate Phelan, Topshop