Hedi Slimane has taken his diary to the streets of Los Angeles. The maverick designer turned photographer’s signature black and white images can be seen on 89 digital billboards throughout the city. With his solo exhibition California Song at the MOCA in Los Angeles just opened, for the next three months the digital billboards will evolve and follow his California diary. Having turned London’s Brick Lane street kids into the global epitome of cool, since 2006 Slimane’s online photographic diary has invented new ways of documenting emerging youth culture.

California Song marks the beginning of his “California period” in July 2007 and traces his explorations of cycles of urban youth culture and artistic communities, through installations of photographic essays, exhibitions, and publications. Be sure to follow the story.

Hedi Slimaneʼs California Song, is at MOCA Pacific Design Center until January 22, 2012.

Tags: Bodicca Fox-Leonard, California Song, Hedi Simane, LA, MOCA, Pacific Design Center