After nearly two years hidden among the miscellany of rundown shops and hip bars of Dalston, LN-CC have proved themselves as one of London’s most exciting fashion destinations.
Always innovating, LN-CC have released a short film to celebrate S/S12 drawing to a close that features key pieces by Ann Demeulemeester, Haider Ackermann and Damir Doma.
Twin caught up with assistant buyer Jack Cassidy to talk present and future LN-CC…
How long have you been part of the LN-CC team?
I’ve been with LN-CC since August 2010, which was before we launched the website in September and store in November.
What were your favourite pieces from last season?
This season I’m mainly wearing pieces from Jil Sander, Damir Doma, Comme Homme Plus and a selection from our Japanese brands.
What can LN-CC fans look forward to next in store?
For AW12 we have picked up some new brands that I am really looking forward to arriving. For women’s Lucas Nascimento’s collection is very interesting – especially all of the interesting knit techniques and fabrications. So is the tailoring and outerwear from Kolor which is new for AW12 and we are the only UK stockist.
Accessories wise, the footwear from Cherevichkiotvichki is fantastic and new for us this season. All of the leather is tanned by a long and natural process – using tree bark rather than chemicals and the skins are finished in a small tannery in Tuscany, Italy. The leather is shave numerous times to achieve the faded look and the perfect colour season and is a rather unusual thickness (similar to molding or saddle leather). We’ve also got lots more accessories, men’s and women’s brands that we are pleased to have on board – it’s shaping up to be a great season.
Who would be your up and coming must buy?
It’s hard to say but I think Haider Ackermann is a great brand to be buying right now – his draping, tailoring and palette are very strong and his aesthetic is incomparable. But if it has to be up-and-coming I would say Lucas Nascimento. I think his attention to detail, quality and execution means that (despite being a young label) if he continues to develop his aesthetic he is heading in the direction of establishing a solid high-end brand.
What’s the soundtrack to working at LN-CC?
At the moment it’s Phil Manzanera as we are in the run up to launching a special release with him. The Zsou – Written in dust/Wild Honey release that we launched a few weeks ago also gets a regular play.
What are your top Dalston haunts for day and night?
Most of my time in Dalston is spent looking for somewhere new to go for lunch and then reverting to regular haunts such as Mouse De Lotz, DeBeavoir Deli and Bardens.
Describe LN-CC’s customer?
We tend not to define our customer or think to much about who they are. But we do see them mixing the mainline brands with the smaller and more street wear-inspired Japanese or London designers as that is the way we wear the product ourselves. We hope too that they have an interest in the different areas of LN-CC such as the clothing, books and music.
LN-CC FILM: SS12 006 from LN-CC on Vimeo.
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