Despite the on-going globalisation of beauty – Estee Lauder is expanding rapidly in India and China – not everything is now American. I still believe that the French and the Japanese are the go-to cultures for skincare. The French for reasonably priced pharmacy brands such as Biotherm, La Roche Posay, Nuxe, Caudalie, Darphin and Decleor –  with these products you really can afford to do as chic French women do and stock up on every item in the range.

The Japanese excel in hi-tech anti-ageing (as they do with technology generally) and in creating ultra-light gossamer textures packed with nutrients and advanced scientific ingredients. Perhaps my favourite Japanese skincare brand of all (and I’m a huge fan of Shiseido, Kanebo and especially Shu Uemura) is SKII, a wonderfully futuristic skincare brand that is heavily used by superstar make up artist Pat McGrath when she’s making up models backstage at the shows. A caveat: these products are expensive and only available online at harrods.com. But they do really work. The narrative of how the brand started is also rather lovely. Some scientists were visiting a Saki brewerey in Japan and noticed that although the workers faces were wrinkled, their hands were incredibly soft, pale and line free. Investigations and experiments followed to identify what was causing the workers to have such youthful hands and the scientists found out it was Pitera, a by product of yeast and the brewing process. Thus is 1980, over 30 years ago, SKII was born, a skincare regime based upon the active ingredient Pitera. It was subsequently bought by the US beauty giant Proctor and Gamble, so it’s perhaps not quite as authentically Japanese as it once was. Best products to sample are the Skin Signature Moisture Cream, an excellent anti-ageing moisturiser with a nice light texture. Out this month are Cellumination Mask-In-Lotion and Brightening Derm Specialist – the former helps lock in moisture and even out skin tone pre-hydration and the latter is a dark spot and pigmentation eraser.

Words by Bethan Cole

Tags: beauty, Bethan Cole, Japanese, SKII