Nowhere else does fashion collide with art more vividly right now, than at the M.O.P Shop, the temporary residence of Maia Norman’s clothing line, Mother of Pearl. The designer’s Spring/Summer 2011 collection has hijacked her husband, Damien Hirst’s publishing outlet-cum-gallery, Other Criteria.
The art link doesn’t stop there – each season Maia works with an artist to create prints from existing artworks, forming the basis of her collections. This season it’s the turn of Jim Lambie, whose vibrant installations work hard in leathers and silks.
Californian surfer, Maia also infuses Mother of Pearl with a heavy shot of sports. Utilitarian pieces like the Havana and Toro jumpsuits and the Ortis anorak encourage effortless dressing.
The Mother of Pearl M.O.P shop is at Other Criteria, 36 New Bond Street, London W1S 2RP until 11th May 2011.
motherofpearl.com
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