In 1982, Levi Strauss & Co became one of the first brands to support the battle against the AIDS crisis and they were the first Fortune 500 company to grant domestic partnership health benefits — a practice now followed by many corporations and public agencies. In 2013, they also joined the broad coalition of marriage equality supporters urging the U.S. Supreme Court to recognize the fundamental right of all Americans to marry.

Having been a supporter of equality for people of all sexual orientations for many decades, this year they are taking that support in store, creating a line of Pride-themed T-shirts, tanks and baseball caps. “Equality is not something we just wear; it’s woven into the fabrics of our principles,” the company says. Rolling out into select stores in New York City, Los Angeles, San Francisco, Chicago and Washington, D.C., the profits will be going to Pride organizations in those areas.

To find out about Pride in London or to get involved, head to prideinlondon.org 

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Tags: Levi's, LGBT, Pride

Opening Ceremony have a history of cool collaborations. From indie-queen Chloe Sevigny to denim giant Levi’s, the store cum label manages to shape-shift between creative influences while retaining its essential DNA. Their latest collaboration is with conceptual de-constructionists Maison Martin Margiela. Since presenting the collaboration at New York Fashion Week back in February, it’s been a matter of playing a patient waiting game. Finally though, MM6 Maison Martin Margiela x OC is on sale and it’s a partnership based on shared sentiments.

Recuperation, transformation and reinterpretation are the immovable creative cornerstones for the Maison and the collection is a fluid enactment of their 3-in-1 concept. Linings of coats unzip to become lightweight layers and nylon gaters add height to ankle boots to the point of becoming trousers themselves. They’ve even come up with a quirky stop-motion video that brings the morphology of the Maison and OC’s designs to life. Get swept away.

Watch the video here
openingceremony.us

Tags: Chloe Sevigny, Levi's, Maison Martin Margiela, MM6 Maison Martin Margiela, new york, opening ceremony