EDIT started off as a contemporary consept store in Hong Kong. However, inspired by their clientele, the founders decided to start a ready-to-wear brand to match their style and fashion perspective, launching just in time for Pre SS15. With an eclectic mix of feminine and street-wear, EDIT’s first collection is full of wardrobe staples, day-to-night go betweens and bold statement pieces, all in reasonable price-points (everything retails at under £250), giving us the perfect addition to any modern girl’s wardrobe.

Having impressed the womenswear buyers at Liberty, you will find the tomboy cool meets high-end feminine label in the British store come October. We can wait.

edit-thebrand.com

Tags: EDIT, liberty, Liberty's, SS15

Soap is one of my grand obsessions. I generally shower once a day with a great block of it and have been known to take up to two baths in addition to my shower. I am a cleansaholic. And if I had a to choose just one item to take to a desert island (cliched though that thought may be), the one item would be soap (although mascara would come close!). My favourite destinations to shop for soap are Liberty‘s beauty hall and Fresh (I love their milk soaps). But a rather magical soap brand has recently come to my attention and it is called Dr Bronner. Dr Bronner is probably one of the only beauty gurus to have been locked up in a mental asylum and go on to found a beauty brand. This was just one of the things that endeared me to it! He’s long gone now but his soaps – liquid and solid-  remain and they are rather fabulous too. Not only are they vegan and organic and free from the harsh detergent ingredient Sodium Laureth Sulphate but they smell delicious – almond and rose are my favourites. They are incredibly gentle with a sparse and soft lather that is not in the slightest synthetic and foamy. What’s more, the company gives between 30% and 70% of post-tax profits to various charities and donates 20p from the sale of every soap bottle in the UK to the charity War Child. It’s a truly ethical and caring enterprise, but equally importantly a really pleasurable product to use in the shower or bath. From Waitrose, Whole Foods, Planet Organic and Fresh and Wild.

warchild.org.uk

Words by Bethan Cole

Tags: Bethan Cole, Dr Bronner, Liberty's, soap