Originally from Fraserburgh, Scotland, Louise Gray has managed to make herself stand out amongst the sea of young designers in London thanks to her eye-catching designs and punky fun attitude.

From towering mohawks and geometric prints for A/W 12 to her quirkily clashing dresses for S/S 11, the designer’s creations always manage to be a refreshing addition to the RTW circuit.

Gray’s latest project is a clothing and makeup collaboration with high street giant Topshop. “I’ve captured the woman I emulate in the show and the idea that individualism and expressing yourself through fashion is cool,” she says. This concept translates into a range of fully sequined shift dresses, jogging trousers and T-shirts, alongside lipsticks, blushes and eyeliners in fluorescent hues.

Whether you prefer to dress down each standout piece with casual basics or decide to go for a head to toe Louis Gray look, take a cue from the designer herself and simply “have fun with it”.
Louise Gray for Topshop will be available on August 23 in stores and online.

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Tags: collaboration, Louise Gray, Topshop

In December, Topshop launched their iPhone app allowing customers to search and shop from the comfort of their phone. And the virtual world continues to grow apace with the innovative store announcing  that throughout London Fashion Week, they will be streaming shows via their app live from the Topshop Show Space .

Brands that will be part of the streaming include Topshop Unique, Mary Katrantzou, Meadham Kirchhoff, Peter Pilotto, Louise Gray and Michael Van Der Ham. There’s also a film specially created for Topshop by Nick Knight and starring Karlie Kloss, behind-the-scenes videos and a make-up tutorial.

So if you can’t stand the crush of the shows make sure you tune in live, wherever you are.

Tags: london fashion week, Louise Gray, Mary Katrantzou, peter pilotto, Topshop, Topshop iPhone app, topshop unique