If London is known for anything as a fashion capital, it’s nurturing and supporting a hotbed of creative talents all across the design spectrum.

For a second year running, Selfridges has selected its Bright Young Things. The project allows 15 newcomers from the worlds of fashion, art, design and food talents to create a window display for its Oxford and Duke Street stores.

With participants this year including womenswear designer/illustrator and CSM graduate Sorcha O’ Raghallaigh, who specialises in intricate metallic coloured and lace designs (Lady Gaga is a fan)  and designer Maarten van der Horst, who gave a new and fashionable life to the otherwise dreaded Hawaiian prints, it’s a testament to the design talents that the Big Smoke has to offer.

For those more interested in non-fashion creativity, interior designer duo Tinker & Tailor have created a Twitter-friendly interactive space, while coffee connoisseur Jack Coleman made his own personal ode to the art of the brewing and roasting.

There’s never been a better reason to stop and take a closer look. Rush hour crowds notwithstanding.

Bright Young Things is on until February 29.
selfridges.com

Tags: Art, Bright Young Things, Design, Fashion, food, Jack Coleman, Lady Gaga, london, Maarten van der Horst, Selfridges, Sorcha O' Raghallaigh, Tinker & Tailor