Fendi’s latest episode of their Baguette Friends Forever ( BFF) series features the familiar face of supermodel and vitiligo public ambassador Winnie Harlow on a Miami adventure with her real life best friend , model and influencer Shannon Hamilton. In the episode , the day begins with Winnie on her phone with her bestie calling from NYC as they chat about day dreaming of passing time in Miami.
Soon after, Harlow ventures on a mini shopping spur where the FENDIFRENESIA room captures her attention and the fragrance notes remind her of moments she shared with her BFF Shannon. Upon checking out the fit of the scented Baguette, Winnie is then interrupted by a voice that exclaimed “nice bag” and when she turns to answer with the the slogan “this is not a bag, its a Baguette,” she discovers the surprise of it being Shannon herself! It then continues to document their fun filled day throughout Miami from under palm trees to beauty salons as they flaunt their full FENDI gear which included the Nano and the Pico Baguettes.
The brand first launched their digital campaign #BaguetteFriendsForever last year which included a series of short films featuring the storylines of inseparable groups of friends around the world throughout one of their daily routines which is centred around the iconic Fendi baguette introduced on the seasonal runways . All pieces are currently available in stores worldwide and online, to shop the looks , visit Fendi.
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