MSGM RIMINI VS MILAN

19.06.2018 | Blog , Fashion | BY: admin

For MSGM’s SS19 collection designer Massimo Giorgetti incorporated the spirits of the two most important cities in his life: Rimini and Milan.

“Rimini” the designer commented, “is the city where I grew up, it was about the beach, the club, the tourists and the energy while Milan is where I made my home, started my label and made my career. I would like to play with the two and bring them together.”

Giorgetti envisioned both cities to be on the opposite sides of a volleyball net, inviting guests to a high school basketball gym for the show.

The brand’s streetwear aesthetic merged perfectly with the sporty reference. The collection was packed with acid colours, silk shirts printed like multivitamin one-a-day packaging, volleyball tops, track suits, bombers and oversized tees.

Images of famous Japanese volleyball players were also imposed on the garments along with patterns influenced by the works of American photographer Roger Minick, widely known for his photography series documenting tourists.

Giorgetti’s intentions, though presented as a Spring Summer collection, gave strong hints of resort wear which allows for the flexibility to freely dabble between collections.

The show then concluded similarly to last season’s with a series of multi-patterned printed shirts and matching shorts during the final walk. Although a fairly young Milanese brand, the inspiration that Milan gives the designer has become a recurrent theme. Is it time for something new, or is this still a part of setting his signature in stone?