For the first time, the maison of Louis Vuitton has unveiled a series of seven fragrances, created by master perfumer Jacques Cavallier Belletrud. The accompanying campaign, shot by Patrick Demarchelier, features the sultry gaze of Palm d’Or-winning actress Léa Seydoux.

Of the range of scents in the premier collection – ‘Rose des Vents’, ‘Turbulences’, ‘Dans la Peau’, ‘Apogée’, ‘Contre Moi’, ‘Matière Noire’ and ‘Mille Feux’ – a full journey of emotions, from dark to light and self-revelation is the aim.

In keeping with the brand’s history of, and with, travel – Demarchelier and Seydoux journeyed to South Africa to shoot the coinciding ads, and wanted the wet-haired nonchalance of adventure to add to the purity of the actress’s natural beauty, mirroring the simple ethos of the perfumes themselves.

“Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion. I am very honoured to embody this universe.” – Léa Seydoux

Louisvuitton.com

Tags: Léa Seydoux, Louis Vuitton, new campaign, Patrick Demarchelier, perfume, South Africa