Balmain has revealed its Spring/Summer 2015 advertising campaign, photographed by Mario Sorrenti and art directed by Pascal Dangin. Creative Director Olivier Rousteing created an army for the Autumn/Winter 2014 season, and has carried this idea forward into the next, where we see models Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, and Crista Cober in their Balmain uniforms. Dangin wanted to take the theme even further, injecting a sense of pop-relevance into the campaign by plotting the models in surreal interpretations of everyday environments. Inspired by the distorted realism of 1970s French cinema, the imagery transforms familiar settings like subway platforms and diner scenes into surreal tableaus of the Balmain world.

“Balmain is all about diversity,” states Rousteing. “The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality. This is the new Balmain army and the game is on!”

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Tags: Balmain, Mario Sorrenti, Olivier Rousteing, Pascal Dangin, SS15