This month our favourite one-stop shop for virtual rummaging, Supermarket Sarah, goes uptown to Selfridges, London. From humble beginnings in the East End bedroom of founder Sarah Bagner, who curates and shoots physical ‘walls’ of objects for customers to click and buy, Supermarket Sarah has won support from Tom Dixon and showcased the work of designers Georgina Bacchus, Patternity and Bethan Wood.

Now, Supermarket Sarah’s design emporium will open the doors to its very own bricks and mortar shop in Selfridges, London. While the online wall lives on, the new Selfridges store promises the same blend of quirky collectibles, but in real time. Space is also being made for a gallery featuring all Sarah’s best loved designers. First up is Eley Kishimoto. Trolleys at the ready.

Supermarket Sarah wall will open from 10 Jan 2011 at Selfridges London, 400 Oxford Street, London, W1A.
supermarketsarah.com

Tags: Bethan Wood, Eley Kishimoto, Georgina Bacchus, patternity, Sarah Bagner, Selfridges, Supermarket Sarah, tom dixon