As London Fashion Week approaches, there are plenty of new names to watch out for. Meet four designers setting a new agenda for the British womenswear scene this season.

Matty Bovan

A Fashion East graduate and Charles Jeffrey contemporary, Matty Bovan is staging his first standalone womenswear show at London Fashion Week this season. His designs evoke an underground utopia, leveraging clashing textures, prints and colours to create a raw and powerful new kind of tribe. A nominee for British Emerging Womenswear Talent at the Fashion Awards 2017, all eyes will be on where Bovan is going next.

Sadie Williams

Having already been listed as one of  Forbes Magazine’s “30 Under 30” for The Arts in Europe as well as a host of other accolades and NEWGEN sponsorship, Sadie Williams has the industry talking. Her unique designs combine folk sensibility with futuristic patterns and materials, rendering a new kind of woman that is empowered, playful and adventurous.

© Sadie Williams

Paula Knorr

This London designer is making waves with her sexy, disco-inspired aesthetic that boldly reclaims femininity and offers a fiery new interpretation. Working across a myriad of high energy fabrics and in bold, powerful shades Paula Knorr‘s designs make you want to stand up and make some noise. Read our interview with the designer here.

© Paula Knorr

Marta Jakubowski

Another recipient of the NEWGEN award this year, Marta Jakubowski offers a refined and confident vision through her bright and precisely tailored pieces. Easily re-imagining familiar staples in new ways, Jakubowski’s geometric tailoring brings fresh energy to womenswear and sets an exciting precedent for a new aesthetic in seasons to come.

© Marta Jakubowski

Tags: AW18, london fashion week, Paula Knorr, Sadie Williams