In an alternate twist to their rooftop performance, FENDI recently teamed up with American top model Alton Mason and Chinese creative talent Mia Kong for an edition entitled “The Fendi Power” in tribute to their iconic Peekaboo bag. Shot on the colourful rooftop of Miami’s Museum Garage, the campaign sees Mason letting loose and showing off his famous dance skills wearing flexible pieces from the brand’s leisurewear that are complemented perfectly by the subtle yet bold colour palette of the black and yellow FENDI Peekaboo. He’s soon joined by Mia Kong who shows off her moves while also sporting pieces from the leisurewear line and they’re shot grooving out in celebration of the FENDI peekaboo. For more information on the iconic accessory visit FENDI.COM.
This week FENDI officially launched their first ever worldwide video and image campaign for its renown Peekaboo bag with actress and producer Zoey Deutch as lead.
Featuring a video story that speaks to Zoey during moments when she shows up her most authentic self, the journey begins with dancing decked in FENDI with the Peekaboo bag in hand , then continues with her on her way to the studio , greeting paparazzi and making her way inside. It captures the short moments before a seasoned actress takes the spotlight as she gets mentally prepared to be shot with the FENDI Peekaboo bag in the studio.
The campaign features the new Peekaboo which was presented for the FENDI Fall/Winter 20-21 collection last February, which sees updates like an accordion frame shape that opens in a “deep smile” , inside pockets etc. The new FENDI Peekaboo bag. Is currently in stores, visit FENDI.com for more info.
For the 9th episode of their #MeAndMyPeekaboo series, Italian fashion house Fendi has joined forces with the exceptional genetic duo of the New York based creatives The Quann sisters. The short film, focuses on the strength of sisters’ bond and features the two — blogger and entrepreneur Cipriana Quinn and musician and music producer TK Wonder prancing around the streets of Manhattan with their Peekaboo bags in hand.
The #MeAndMyPeekaboo series began earlier this year featuring 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West. Each episode includes versions of the Peekaboo bags which have been seen on the Spring Summer 2019 runways with an updated soundtrack of Mary J Blige’s Family Affair. To shop the Peekaboo visit Fendi.
For International Women’s Day, Italian fashion house Fendi launches the 8th episode in the second chapter of their Me and My Peekaboo series. The series which began earlier this year features 10 iconic women across the world which included names like Kim Kardashian, Kris Jenner and North West.
The second chapter of the Peekaboo series focuses on the bond of iconic pop families. From J-pop stars identical twins Ami and Aya shot in Paris to Taiwanese renowned actress and movie director Sylvia Chang with her son Oscar Wang in Shangai. The latest episode (Ep. 8) features businesswoman and socialite Grace Pen accompanied by her visual artist, model daughter Jossilyn Pen shot in the Amanyangyun resort in Shangai. The mother daughter duo are filmed enjoying and intimate bonding day with their Peekaboo bags in hand on the architectural ecological grounds which also houses a 15 year tree conservation project in protection of the rich heritage, traditions and sites it holds. The episode includes versions of the Peekaboo bag which have been seen on the Spring Summer 2019 runways. To view the film and shop, visit Fendi.
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