Savoy Steam is a new fragrance from Penhaligon’s,  inspired by the Turkish baths that used to sit opposite one of London’s most iconic hotels, The scent sees the brand looking back to their founding story. William Penhaligon – who was originally a barber – set up shop above the steam rooms on Jermyn Street in London some 146 years ago, and the first scent he created was founded on his experience of the Hammam, back in 1872. In the reimagined version, the freshness of the scent is is decidedly modern and you can’t help but want to submerge yourself in it.

Indeed, Savoy Steam is a scent to splash on rather than anoint oneself with; it’s light and crisp, leaving an impression without ever threatening to overwhelm. The perfumer Juliette Karagueuzoglou created a melody of green geranium, rosemary and fresh rose, the scent is the perfect segue into the spring months. The cologne is equally evocative, comprising of lemon, eucalyptus, rosemary, balsam fir, cedar, incense and resins.

Douse yourself, you won’t regret it.

Savoy Steam is available to buy now. 

Tags: Penhaligons, Savoy Steam, The savoy hotel

Meadham Kirchhoff’s London Fashion Week shows are a favourite among press and fashion enthusiasts alike. For the past nine seasons their shows have been scented by Penhaligon’s and this April they are taking the collaboration further with a new scent, Tralala. The London frangrance house sent Master Perfumer Bertrand Duchaufour to Meadham Kirchhoff’s East London studio to immerse himself in their world and capture the essence of their brand – the outcome, an opulent, hedonistic blend of saffron and whiskey, layered over soft and supple leather, resins and balsams, then enfused with musk and vanilla.

“We do not have a signature but rather a handwriting. We like to tell stories in different ways.” – Meadham Kirchhoff

Tralala will launch on 21st April exclusively at Harvey Nichols.

meadhamkirchhoff.com

penhaligons.com

Tags: Frangrance, meadham kichhoff, Penhaligons