Gucci’s latest venture is a limited edition hardcover art book shot in Rome by photographer Bruce Gilden and entitled “Beaten & Blown by The Wind”. The book features a portfolio of street portraits and imagery of the house’s pre-fall 2020 collection with faces like advocate Bethann Hardison, Singer Achille Lauro and actress/model Benedetta Barzini. 

“I have never made a book in this way before, which I viewed as a photographic challenge, and the end result is a creative collaboration with Alessandro Michele. Having Rome as the backdrop was great, the city really inspires me—the beauty of the architecture and its age and watching how the Roman people move around their unique surroundings, as well as discovering the statues in the park high above Rome that mix with beautiful clouds, and the panorama of the city below… it all lent itself for some good pictures,” explained photographer Bruce Gilden.

The images are all featured in black and white and give insight into the city of Rome and all its wonders through Gilden’s lens. It is presented in a format that takes inspiration from vintage tomes with a luxurious feel that create an interesting contrast with the earthy reality of its contents. ‘Beaten & Blown by the Wind’ is currently distributed by IDEA Books and will also be available at Gucci Garden in Florence and the Gucci Wooster Bookstore in New York.

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Tags: Art, artbook, Gucci, photobook, photography, Pre-Fall