Just in time for London Digital Fashion Week last weekend, designer Priya Ahluwalia launched her photobook titled Jalebi in collaboration with photographer Laurence Ellis. The hardcover book is the designer’s second release, following the success of her first book Sweet Lassi not too long ago. Throughout the pages Ahluwalia & Ellis explore themes within the designer’s work as they give a visual account of what it means to be a young mixed heritage person living in modern Britain. She explores her roots growing up regularly visiting Southall, Britain’s first Punjabi community with the help of Ellis who captures the beauty of diversity and the level of enrichment immigration brings to our lives and communities. The theme of family also stands out as one that is also a major factor in the make up of the Ahluwalia brand. Old family photographs tell stories of past lives lived by her family.
Each image in the book is featured with extracts from an interview carried out by Ahluwalia with her Nana regarding the family experience between India and Britain. The personal touch of the book mimics the finishing techniques of the designer’s work as how each one her pieces acts as a fundamental part of a bigger story. The book launch has also been supported by Chameleon Visual who have rendered a 3D , VR exhibit , allowing the contents of the book to be presented in a way that might not have been achievable otherwise , considering the circumstance. To view the exhibition and purchase Jalebi visit alhuwaliastudio.com
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