The Pirelli 2016 Calendar has been met with contrasting reviews. Most people have been singing its feminist praises; in a markedly new direction compared with previous years, the calendar has welcomed a diverse array of successful women, and offers varied and mostly clothed images of female bodies, diverting from its usual display of artful nudity. Others have noted that while the calendar celebrates female empowerment, it also limits the sexual attractiveness and femininity of the women on its pages. It suggests that women can be either successful or beautiful, but not both.
To interpret the Pirelli 2016 calendar in this binary way would overlook the point of the pictures, in Leibovitz’s words they are to show the women exactly as they are. The calendar shows us that our bodies can be used in different ways; to represent power and strength, like the striking shot of Serena Williams’ rippling back muscles. Or as a comedic device, like the photo of Amy Schumer topless and surprised, suggesting that she didn’t get the ‘clothes on’ memo this year. These are ways that men’s bodies have been presented for a long time in the media. More than showing that flaws or quirks can be beautiful and sexy, these pictures invite us to look past the sexualisation of women’s bodies and to start noticing the other things a body can do, like be strong, powerful, suited and booted.
February, 1972, Sarah Moon
The calendar has gone viral on social media, and no matter how it is interpreted, having an iconic publication like the Pirelli calendar joining and extending the conversation about female representation can only be a good thing. Just a year ago, Pirelli’s calendar was a spread of high profile supermodels in various states of undress. The calendar may be just one small step for womankind, but it is one big step for Pirelli and towards the cultural shift we are all yearning for.
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