Fashion is a serious business and campaign adverts are usually no laughing matter. Luckily, Lanvin’s Alber Elbaz is a man unafraid to raise a smile. Lanvin’s new fall 2011 campaign video is the cheesiest fashion party out there and we want in.

Shot my Steven Meisel and starring the boogie-licious Karen Elson and Raquel Zimmermann dancing to Pitbull’s I Know You Want Me, they pull off the kind of dance moves only a supermodel wearing Lanvin could. But it’s the designer himself’s entrance at the end that stops the show, proving funny is the new fabulous in fashion.

Watch the video at LANVINtube

Tags: Alber Elbaz, I Know You Want Me, karen elson, Lanvin, Lanvin Fall 2011 Ad Campaign, Pitbull, Raquel Zimmerman, Steven Meisel