On theme with their latest resort show , last week, Italian fashion house Prada launched their Resort 2020 campaign under the direction of seditious simplicity. 

The campaign shot by photographers Keizo Kitajima and Drew Vickers gives a fresh take on advertising as it is physically presented the campaign in the form of tactile paper images wrapped around bouquets of flowers. Each one gives perspective of the very different images framed by the duo, showcasing their contrasting photography styles. 

One side sees the work of NYC based photographer Drew Vickers as he presents  elegant, emotional black & white images of his Prada Resort decked subjects,  whilst Japanese photographer Keizo Kitakima’s work complements this with the subjects alive and in motion, recalling his dynamic street photography from as far back as the 70’s . 

The products of the Prada Resort 2020 campaign can be discovered at local florists around the cities of London, Milan, Moscow , New York, Paris, Shanghai & Tokyo and the full collection can be seen on Prada.com 

Tags: campaign, prada, prada resort, resort20