On theme with their latest resort show , last week, Italian fashion house Prada launched their Resort 2020 campaign under the direction of seditious simplicity. 

The campaign shot by photographers Keizo Kitajima and Drew Vickers gives a fresh take on advertising as it is physically presented the campaign in the form of tactile paper images wrapped around bouquets of flowers. Each one gives perspective of the very different images framed by the duo, showcasing their contrasting photography styles. 

One side sees the work of NYC based photographer Drew Vickers as he presents  elegant, emotional black & white images of his Prada Resort decked subjects,  whilst Japanese photographer Keizo Kitakima’s work complements this with the subjects alive and in motion, recalling his dynamic street photography from as far back as the 70’s . 

The products of the Prada Resort 2020 campaign can be discovered at local florists around the cities of London, Milan, Moscow , New York, Paris, Shanghai & Tokyo and the full collection can be seen on Prada.com 

Tags: campaign, prada, prada resort, resort20

On the occasion of their Cruise 2020 campaign, Italian fashion house Gucci invites a cast of guests to add the unrefined versions of themselves to a party titled “#COMEASYOUARE_RSVP.” With names ranging from the likes of Gucci Mane, (the collaboration that’s been long-overdue) Sienna Miller, Iggy Pop and Benedetta Barzini , the group is shot by Harmony Korine and directed by Christopher Simmonds as they explore the amenities of Gucci’s fun house. They go from chatting in the kitchen to showing off outfits in the bathtub to taking dives in the villa’s swimming pool. Each character from every scene is decked out in head to toe Gucci but in every way emanate distinctly diverse personality aspects; a wild rockstar, a glam socialite, the tycoon and of course the hip hop star.  

Tags: campaign, cruise 20, Gucci, resort20