Sharmadean Reid is a one woman wonder. The Wolverhampton-native is the owner of Wah Nails, London’s quintessential heaven of nail art which launched in 2009, as well as editor of Wah Zine, sportswear editor of Arena Homme Plus and consultant to brands like Nike.
Wah have taken their magic as far as New York and Tokyo and most recently, Sharmadean authored The WAH Nails Book of Nail Art, a guide on how to recreate the salon’s 25 most popular designs at home. Whatever the endeavour, Reid’s story has been one of continuous success.
Twin sat down with the multi-talent to discuss what defines a Wah Girl, accessorising with nail art and past beauty faux pas…
What was the idea behind setting up Wah Nails?
The idea came from just wanting a place to hang out with my mates where I could have anything I wanted on my nails. Nothing would be a fuss and nothing an issue. I wanted uptown meets downtown. There is still no salon I’d want to hang out in except for Wah.
Where do you rank the importance of nail art in accessorising a look?
The first accessory in any look should be an attitude. Nail art is dope and there’s something for everyone. It should be the cherry on the cake for the outfit.
What was your intention with The Wah Nails Book of Nail Art?
My intention for the book was to allow girls all over the world the chance to dive into a little bit of London. I remember being a teenager in Wolverhampton and devouring anything that was cool and London. I wanted to give that experience to other young girls. I also wanted a smash hits annual vibe. Like a snapshot of a time and a place. This is 2012, these are the girls, here’s the nails, this is what’s up.
How would you describe the typical Wah Nails girl?
The typical Wah Girl mixes fashion and street, loves gold and doesn’t give a shit what other people think. She is the last girl on the dancefloor, doing it – doing something, is chill, yet trill and in control.
You have done collaborations with the likes of Minx and Models Own. What projects are planned for the future and how would you like to expand the Wah Nails brand?
I really want to do a product range. Keep the brand on bathroom shelves.
Last but not least, what are your own past favourite beauty looks and faux pas?
My favourite beauty look growing up was gelled kiss curls, they’re coming back now. My faux pas was shaving my eyebrows!
The WAH Nails Book of Nail Art is out now and available here.
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