What can your skin say about you? Your lips part: you are elated. Your ears wiggle: you are excited. Your eyes gleam: you are mesmerised. Up close, each hair, freckle and pore move, interact and breathe together in their very own eco-system: an image ROWSE beauty want to embody. A brand built on passion for natural ingredients and passed-down processes, ROWSE beauty is all about the gentle communication of nature.
Nuria Val is a quiet woman when you first meet her – shy, bashful almost, with a blush to her cheeks when she speaks about nature, family, photography.
When you get to know her, she is timid yet driven – holding ambition that is humble and decidedly environmentally aware.
Alongside Gabriela Salord, Nuria has co-founded the skincare brand ROWSE as a celebration of raw beauty, inspired by personal values and a deep respect for the environment.
With a mission to connect people to the planet through an intentional line of plant-based skincare, the duo are aiming to develop meaningful dialogue about how we understand and interpret nature. Their plant-based formulations and recipes are non-toxic, organic, cruelty-free, and tested in independent laboratories.
This brand feels like it is Nuria coming into her own: with a plastic free promise by 2020, Nuria’s love of the environment is clear, alongside her determination to create a brand that is dedicated to the natural needs of the wonders of our bodies and skin.
The winter oil is a coup – the smell alone transports you to memories you never thought you had, and the recipe tab is a brilliant edition: there is not always a singular solution for skincare, and this encourages us to listen to what our skin needs (rather than what we want) and to interact with ourselves accordingly.
We spoke to an incredibly inspirational new brand, budding from meaningful purpose and honesty-driven values.
Why did you want to launch ROWSE?
I came up with the idea of ROWSE while travelling to inspiring places such as Lanzarote, Reunion Island, Japan, Iceland, Stromboli, Philippines, among others. I was dazed by the power and beauty of nature there and curious to explore how it could be used for beauty purposes. When I met Gabriela Salord, co-founder of Rowse, we both connected really well from the very beginning and we decided to start this adventure together
What does ROWSE the name mean?
our name comes from the concept “the rise of raw”
What do you hope people will learn from ROWSE?
Our mission is to connect people to the planet through an intentional line of plant-based skincare; build and nurture a purpose-driven creative community; and develop meaningful dialogue about how we understand and interpret nature.
What was the last thing that made you excited?
We’re about to launch a ceramic collaboration for ROWSE that we will share in September, I just took the pictures of the collaboration and I feel so excited to share them!
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