This week, Alexander McQueen is inviting their followers to explore the art of embroidery, with a hint of inspiration from the house’s SS13 RTW collection. The challenge encourages creators to use whatever resources available at home to recreate an embroidered bee inspired by the bee dresses from the SS13 collection. The house also tapped a member of their in-house embroidery team Aneliya Kyurkchieva for a detailed tutorial on how the bees from the SS13 bee dresses were created. 

McQueen Creators is a weekly initiative brought forth in reaction to the current global quarantine, and calls on the house’s followers to artistically engage with their favourite pieces from a selection of images shared on the McQueen instagram page. A selection of final will be published across their social media platforms. Follow the house’s social media channels for updates, and to be considered in the batch of images shared on the McQueen page, be sure to tag @alexandermcqueen and include the hashtag #McQueenCreators in your caption. 

Tags: alexander mc, Fashion, mcqueen creators, SS13

January is beginning to look a bit more cheery here at Twin HQ; the gradual arrival of the new season fashion campaigns that have been creeping their way into our inboxes certainly are keeping us in high hopes for the new year with a subtle reminder that spring is soon approaching.

The latest advertising imagery from Theysken’s Theory is one that has stood out amongst the pack, with a unique composition that merges stylised shots of Wylie Hays with landscapes of the seashore in Knokke Le Zoutte, Belgium captured by himself. Plus, not every campaign can boast that its final polished look is the result of combining the creative minds belonging to three of the world’s most influential Belgian artists: designer Olivier Theyskens, photographer Willy Vanderperre and stylist Olivier Rizzo.

theyskenstheory.com

Tags: advertising campaign, Fashion, SS13, Theyskens' Theory