Two major fashion retailers hailed the start of something new last week, with Selfridges unveiling its new ‘Agenda’ store concept and thecorner.com announcing plans to create a no gender area on the website in June.
Selfridges launched a three-storey Agender space designed by Faye Toogood, starting in the Beauty Hall. The space will be home to items specially selected by their buyers as suitable for both men and women, as well as exclusive offerings from 5 unisex labels: Bodymap, Underground, Nicopanda, Rad Hourani Haute Couture and Toogood. Other featured designers include Twin favourites Comme des Garçons, Ann Demeulemeester and cutting edge Hood By Air.
The launch was accompanied by the release of an Agender film, featuring original music by Devonte Heynes.
Creative director Linda Hewson, said that the campaign ‘challenges the future of shopping at Selfridges,” which sounds similar to thecorner.com’s support of a new approach to shopping that goes beyond the gender divide.
The luxury online boutique prides itself on being forward-thinking and will open a brand new section dedicated to gender-neutral clothing. From Rad Hourani to Yohji Yamamoto, their expertly curated selection will allow you to choose according to personal taste rather than being influenced by a male-female dichotomy.
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