London-based luxury fashion brand JW Anderson recently released it’s Spring Summer 2020 Campaign for both its Men’s & Women’s collections with strikingly soulful imagery shot by photographer & filmmaker Tyler Mitchell.

Styled by Benjamin Bruno, the campaign hints slightly at the theme of the crossroads between tradition and innovation which was previously explored in the SS20 Women’s show. A cast of models from previous campaigns with included street casted faces are pictured in a light-hearted manner. They manage to  highlight Mitchell’s signature style while staying true to the designer’s playful aesthetic as colourful backdrops and props like a giant oversized tricycle were implemented as signifiers of British suburban youthfulness. 

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Photographer: Tyler Mitchell
Stylist: Benjamin Bruno
Art Direction: M/M Paris
Hair Stylist: Cyndia Harvey
Makeup Artist: Lauren Parsons
Set Designer: Andy Hillman
Casting Director: Julia Lange
Models: Enonha, Djeneba, Krisha, Rose, Romance, Hamza, Jerell, Khalid
Production: Holmes Production

Tags: Fashion, JW Anderson, ss2020, tyler mitchell