Prada has teamed up with their favourite director Wes Anderson again. This time, instead of directing shorts for their campaigns, Anderson has lent his unique vision to create a bar. Located in Milan, Bar Luce, which features a Life Aquatic-themed pinball machine, a jukebox and retro formica tables, is part of Prada’s new art and culture complex Fondazione Prada and was inspired by two Italian Neorealist films – Miracle in Milan (1951) and Rocco and His Brothers (1960).

“I think it would be an even better place to write a movie,” states Anderson. “I tried to make it a bar I would want to spend my own non-fictional afternoons in.”

Fondazione Prada and the Luce Bar is open now at Largo Isarco 2, 20139 Milano.

fondazioneprada.org

Tags: Luce Bar, Milan, prada, Wes Anderson

Fashion film has emerged as an innovative new approach to the genre, but leave it to Prada to pull out the big guns. For their new fragrance Candy L’Eau – a citrus, sweet pea and benzoin-scented flanker to the hit original created by Daniela Andrier – the house decided to let Wes Anderson and Roman Coppola create their own interpretation of the scent.

French actress Léa Seydoux stars in the playful short as the coquettish and love-torn protagonist, Candy. Just like this scent is a more lightweight interpretation of the 2011 original, Candy L’Eau is a playful take on joie de vivre. And too good to miss.

Watch the film and behind the scenes footage below.

prada.com

Tags: Leya Seydoux, prada, Roman Coppola, Wes Anderson